How We Work
The methodology behind every Avant Marketing Revolution engagement. Designed for dental and healthcare practice owners who want measurable results, honest reporting, and no marketing-speak.
The principle: Marketing should produce real, measurable outcomes — new patients, completed treatment plans, recovered revenue. Everything we do is reported in those terms, not in vanity metrics. If we can't show you the number moved, we don't take credit for it.
The 90-day sprint structure
Every engagement starts with a 90-day sprint regardless of which retainer tier you're on. The sprint exists because: (1) trust takes 90 days to build, (2) most marketing investments need that long to produce measurable signal, (3) it gives both sides a clear evaluation point.
Audit, baseline, foundation
Before any new content or campaign, we measure where you are. We pull baseline data from your GA4, Google Search Console, GBP, and PMS (read-only). We document the starting point so we can attribute every subsequent change to the work we did.
Concrete deliverables in this phase:
- Current-state audit document — what's working, what isn't, why
- Baseline metrics report — sessions, rankings, conversions, key events as of day 0
- Google Business Profile optimization — categories, services, photos, Q&A pre-seeding
- Technical SEO sweep — sitemap, schema, page speed
- Top 5 keyword opportunities identified with rationale
Content and conversion infrastructure
The first cornerstone content pieces ship. Patient reactivation infrastructure goes live. Conversion tracking is verified end-to-end so every form submit, phone click, and booking is attributed correctly. First paid acquisition test launches if your tier includes it.
Concrete deliverables:
- 3-5 cornerstone content pieces published and indexed
- Reactivation sequence to inactive patients — first send
- Conversion tracking verified (every event firing correctly to GA4 and visible in your dashboard)
- Paid acquisition launched (Foundation+ tiers)
- Weekly progress emails start
Optimize what's working, kill what isn't
By day 45 we have real data on what's producing leads vs what isn't. We double down on what works and kill what doesn't. Monthly strategy reviews tighten the plan.
Concrete deliverables:
- Weekly content + GBP posts published
- Paid spend rebalanced based on first-30-day conversion data
- Reactivation campaign #2 (different segment or angle)
- Monthly strategy review — full report on what we did, what worked, what's next
How we report results
Monthly reports are sent on the same day each month. The format is the same every time — predictable, scannable, comparable across months.
What's in the report:
- Sessions and traffic — month over month, source breakdown, top pages
- Rankings — your top 20 keywords, position changes, new opportunities
- Conversions — leads, calls, bookings, by source
- Patient reactivation results — sends, opens, clicks, conversions to bookings
- What we did this month — itemized list of work delivered
- What didn't work — yes, this section is real and shows up every month if applicable
- What's next month's priority — clear forward plan
We do not include vanity metrics. "Impressions" and "reach" are interesting but rarely actionable. Patients in the chair, treatment accepted, and revenue are the real metrics; everything else is leading indicator at best.
Communication cadence
| Cadence | What | Channel |
|---|---|---|
| Daily | Slack/email available for questions | Slack or email |
| Weekly | Progress email — what shipped, what's in flight | |
| Monthly | Strategy review call (Growth tier+) or monthly report email | Video call or email |
| Quarterly | Full-quarter results review + next-quarter plan | Video call |
| Annual | Year-in-review + 12-month plan + scope/pricing review | In person if possible, video otherwise |
What you control vs what we control
| You | We |
|---|---|
| Strategic direction (where you want the practice in 12 months) | Tactical execution (which content, which channels, when) |
| Final approval on brand voice and messaging style | Day-to-day content production within voice guidelines |
| Decisions about offers, pricing, services | How we communicate those offers to your audience |
| Patient relationships and clinical decisions | How patients find and book with you |
| Final say on any communication going to your patients | Drafting and queuing for your approval |
What we don't do
To set expectations clearly:
- We don't guarantee specific patient counts. We can show you the work and the leading indicators; final outcomes depend on your team's execution on incoming leads.
- We don't fake reviews or use bots, even when clients ask.
- We don't make claims we can't back up. Industry-typical agency language about "500% growth in 30 days" doesn't come from this office.
- We don't lock you into long-term contracts. 90-day initial term, then month-to-month. If we're not delivering, you leave.
- We don't provide medical, legal, or financial advice. We're a marketing service.
Why this approach
The methodology reflects what the founder, Dr. Blane Jackson (DDS, MBA), wanted from agencies as a practice owner — and rarely got. Specifically:
- Honest reporting in real numbers, not vanity metrics
- Itemized scope so the work is auditable
- Predictable cadence so practice owners aren't chasing for updates
- Real expertise grounded in clinical operations, not generic marketing theory
- Month-to-month commitment so the agency has to keep earning the relationship
Built by a practicing dentist for other practitioners. Founder story →
Ready to see what this looks like for your practice?
Free dental SEO audit + 30-minute discovery call. We'll walk through your current state, identify the 1-2 biggest opportunities, and tell you whether we're a fit. No pitch on the call.
Request your free audit →